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The Discipline of Market Leaders - Choose Your Customers, Narrow Your Focus, Dominate Your Market (Paperback)
Michael Treacy, Fred WiersemaThis book is designed to revolutionise the way companies view customers, goods and markets. Through case studies, examining costs, products and solutions, the authors show how to implement this new approach to business strategy.
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Product Description
This book is designed to revolutionise the way companies view customers, goods and markets. Through case studies, examining costs, products and solutions, the authors show how to implement this new approach to business strategy.
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Product Details
General
Imprint | Profile Business |
Country of origin | United Kingdom |
Release date | May 1996 |
Availability | Supplier out of stock. If you add this item to your wish list we will let you know when it becomes available. |
Authors | Michael Treacy, Fred Wiersema |
Dimensions | 197 x 129mm (L x W) |
Format | Paperback - B-format |
Pages | 224 |
ISBN-13 | 978-1-86197-625-3 |
Barcode | 9781861976253 |
Categories | |
LSN | 1-86197-625-9 |
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