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My Life In Advertising / Scientific Advertising (Hardcover, Ed)
Claude HopkinsGain a lifetime of experience from the inventor of test marketing and coupon sampling -- Claude C. Hopkins. Here, you'll get two landmark works in one easy-to-carry volume and discover his fixed principles and basic fundamentals that still prevail today.
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Product Description
Gain a lifetime of experience from the inventor of test marketing and coupon sampling -- Claude C. Hopkins. Here, you'll get two landmark works in one easy-to-carry volume and discover his fixed principles and basic fundamentals that still prevail today.
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Product Details
General
Imprint | Contemporary Books |
Country of origin | United States |
Release date | 1966 |
Availability | Expected to ship within 12 - 17 working days |
First published | 1966 |
Authors | Claude Hopkins |
Dimensions | 226 x 149 x 24mm (L x W x T) |
Format | Hardcover |
Pages | 318 |
Edition | Ed |
ISBN-13 | 978-0-8442-3101-3 |
Barcode | 9780844231013 |
Categories | |
LSN | 0-8442-3101-0 |
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