Topics include consumer research, perception, learning, memory, and attitudes; motivation and emotion; personality, self-concept, and lifestyle; consumer decision making; communication; innovations; group influence, personal influence, and word-of-mouth; social class; and culture and microcultures.
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Topics include consumer research, perception, learning, memory, and attitudes; motivation and emotion; personality, self-concept, and lifestyle; consumer decision making; communication; innovations; group influence, personal influence, and word-of-mouth; social class; and culture and microcultures.
Imprint | Addison Wesley Publishing Company |
Country of origin | United Kingdom |
Release date | April 2000 |
Availability | Supplier out of stock. If you add this item to your wish list we will let you know when it becomes available. |
First published | April 2001 |
Authors | Nessim Hanna, Richard Wozniak |
Dimensions | 262 x 215 x 37mm (L x W x T) |
Format | Hardcover |
Pages | 632 |
ISBN-13 | 978-0-201-47150-2 |
Barcode | 9780201471502 |
Categories | |
LSN | 0-201-47150-7 |