Newspaper Making - Handy Reference Guide For All Newspaper Works And Students Of Journalism (1922) (Hardcover)

Purchase of this book includes free trial access to www.million-books.com where you can read more than a million books for free. This is an OCR edition with typos. Excerpt from book: PART 3. CONCLUSIONS. The sooner the small town daily awakes to the opportunity of giving better service to its people the more difficult it is going to be for the distant metropolitan newspaper to gain or maintain a foothold for circulation. Through greater co-operation our small town newspapers are going to provide their readers with condensed and complete financial and market reports, with summarized national and international news, and emerge from that antique notion that the presentation of local news is their most important function. As long as the progressive people of any one of a hundred or a thousand towns are forced to depend upon the big city newspapers for the vital general news they must have the local newspaper will be considered as merely a petty and inefficient home product. Modern manufacturing and salesmanship through effective newspaper advertising have made it possible for any town or city to develop sales for best standard goods of all varieties just as handily as in Chicago or New York City. Our newspapers should educate their readers more generally to realize that if they will patronize home town shops for the same goods they go to New York or Chicago for the local dealers can afford tocarry them in stock, and the traffic will be beneficial to the whole community. Manufacturers of all standard goods are desirous of having as wide a distribution of their wares as they can develop and may be counted upon to back up with advertising any efficient work upon the part of newspapers to create keener buying sense on the part of readers. The woman who will journey hundreds of miles to buy a pair of Gossard corsets or a special suit should be brought to realize that the same goods can be bought in a home town shop and probably for less money than...