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The CIM Marketing Dictionary (Electronic book text, 5th New edition)
The CIM Marketing Dictionary (Electronic book text, 5th New edition): Norman Hart, John Stapleton
The CIM Marketing Dictionary (Electronic book text, 5th New edition): Norman Hart, John Stapleton

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The CIM Marketing Dictionary (Electronic book text, 5th New edition)

Norman Hart, John Stapleton

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The CIM Marketing Dictionary the 5th edition of the best-selling Dictionary of Marketing now contains over 3,000 terms. This greatly expanded dictionary spans the complete range of present-day marketing and associated terminology. Marketers will also find over 400 new entries covering the latest jargon they need to know in IT. In compiling this selection, the editor has drawn on his own extensive experience and sought the views of all the leading trade and professional associations. The CIM Marketing Dictionary will prove invaluable to all marketing professionals including marketing managers and directors, sales, marketing communications managers, specialists involved in purchasing, export and many other fields. Students of this subject will also find this book an essential reference point.

General

Imprint: Routledge
Country of origin: United Kingdom
Release date: November 2012
First published: 1998
Authors: Norman Hart • John Stapleton
Format: Electronic book text
Pages: 336
Edition: 5th New edition
ISBN-13: 978-1-136-00829-0
Barcode: 9781136008290
Categories: Promotions
Books > Reference & Interdisciplinary > Encyclopaedias & reference works > Reference works
Books > Reference & Interdisciplinary > Encyclopaedias & reference works > Reference works > General
Books > Business & Economics > Business & management > Sales & marketing
Books > Business & Economics > Business & management > Sales & marketing > General
LSN: 1-136-00829-2

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