Outlaw Machine - Harley-Davidson and the Search for the American Soul (Hardcover, illustrated edition)


For decades, motorcycles have been the ultimate symbol of danger, rebellion and freedom, and Harley-Davidson bikes have always been the baddest of them all. Now, with OUTLAW MACHINE, noted American automotive writer Brock Yates tells the definitive history of the Harley. Motorcycle culture encompasses men and women, teenagers and retirees, gangs in leather jackets and riders in Brooks Brothers suits. Yates traces Harleys from their relatively wholesome pre-war image (when Clark Gable was a devoted fan) to the birth of the Hells Angels, Easy Rider and their current worldwide status as the ultimate in style and attitude.

He also tells the success story of the company itself - a small family business that transformed itself into the industry leader, only to face bankruptcy after years of Japanese competition. In the 1980s, the company made a stunning turnaround, when white-collar suburbanites rediscovered the Harley - sleek, menacing and loud - as a true American classic.

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Product Description

For decades, motorcycles have been the ultimate symbol of danger, rebellion and freedom, and Harley-Davidson bikes have always been the baddest of them all. Now, with OUTLAW MACHINE, noted American automotive writer Brock Yates tells the definitive history of the Harley. Motorcycle culture encompasses men and women, teenagers and retirees, gangs in leather jackets and riders in Brooks Brothers suits. Yates traces Harleys from their relatively wholesome pre-war image (when Clark Gable was a devoted fan) to the birth of the Hells Angels, Easy Rider and their current worldwide status as the ultimate in style and attitude.

He also tells the success story of the company itself - a small family business that transformed itself into the industry leader, only to face bankruptcy after years of Japanese competition. In the 1980s, the company made a stunning turnaround, when white-collar suburbanites rediscovered the Harley - sleek, menacing and loud - as a true American classic.

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Product Details

General

Imprint

Little, Brown

Country of origin

United States

Release date

May 2000

Availability

Expected to ship within 10 - 15 working days

First published

June 1999

Authors

Dimensions

242 x 159 x 27mm (L x W x T)

Format

Hardcover

Pages

260

Edition

illustrated edition

ISBN-13

978-0-316-96718-1

Barcode

9780316967181

Categories

LSN

0-316-96718-1



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