International business for the modern firm has to compromise the need to use limited resources and achieve efficiency in the global marketplace. This book examines these issues from the viewpoint of the internationalized SME, the big multinational and the local subsidiary drawing on research conducted in different countries.
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International business for the modern firm has to compromise the need to use limited resources and achieve efficiency in the global marketplace. This book examines these issues from the viewpoint of the internationalized SME, the big multinational and the local subsidiary drawing on research conducted in different countries.
Imprint | Palgrave Macmillan |
Country of origin | United Kingdom |
Series | The Academy of International Business |
Release date | March 2010 |
Availability | Expected to ship within 10 - 15 working days |
First published | 2010 |
Editors | P. Dimitratos, M Jones |
Dimensions | 229 x 152 x 26mm (L x W x T) |
Format | Hardcover - Cloth over boards |
Pages | 333 |
ISBN-13 | 978-0-230-23653-0 |
Barcode | 9780230236530 |
Categories | |
LSN | 0-230-23653-7 |