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Strategies for High-Tech Firms - Marketing, Economic, and Legal Issues (Paperback)
P.M. Rao, Joseph A KleinThis is the first book to present marketing strategy of high-tech products and services in a legal, economic, and global context. From software to hardware, from pharmaceuticals to digital movies and TV, the authors argue that the understanding of intellectual property rights (IPRs) is essential to devising effective marketing strategies.
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Product Description
This is the first book to present marketing strategy of high-tech products and services in a legal, economic, and global context. From software to hardware, from pharmaceuticals to digital movies and TV, the authors argue that the understanding of intellectual property rights (IPRs) is essential to devising effective marketing strategies.
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Product Details
General
Imprint | Routledge |
Country of origin | United Kingdom |
Release date | February 2013 |
Availability | Expected to ship within 12 - 17 working days |
First published | February 2013 |
Authors | P.M. Rao, Joseph A Klein |
Dimensions | 246 x 174 x 20mm (L x W x T) |
Format | Paperback |
Pages | 248 |
ISBN-13 | 978-0-7656-1798-9 |
Barcode | 9780765617989 |
Categories | |
LSN | 0-7656-1798-6 |
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