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Business Management - II (Marketing and Finance) (Electronic book text)
Business Management - II (Marketing and Finance) (Electronic book text): P. N. Reddy, Prof H R Appannaiah, Dr B G Sathyaprasad

Business Management - II (Marketing and Finance) (Electronic book text)

P. N. Reddy, Prof H R Appannaiah, Dr B G Sathyaprasad

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PART-A, MARKETING 1. Marketing Concepts 2. Marketing Functions 3. Marketing Environment 4. Product Planning 5. Price Strategies 6. Promotion 7. Advertising 8. Salesmanship 9. Distribution PART-B: FINANCE 1. Financial Management 2. Financial Plan 3. Financing Decision 4. Investment Decision 5. Dividend Decision 6. Working Capital Management 7. Ratio Analysis

General

Imprint: Himalaya Pub. House
Country of origin: United States
Release date: 2010
Authors: P. N. Reddy • Prof H R Appannaiah • Dr B G Sathyaprasad
Format: Electronic book text
ISBN-13: 978-1-282-81274-1
Categories: Books > Business & Economics > Economics
Books > Business & Economics > Economics > Microeconomics
Books > Business & Economics > Economics > Microeconomics > Domestic trade
Books > Business & Economics > Promotions
LSN: 1-282-81274-2
Barcode: 9781282812741

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