With the rapid progress of technologies and their prevalence in
the business world, the term 'E-business' is one that applies to
the majority of current businesses. Information and communications
technology (ICT) has transformed organisations, bringing new
business models, new ways of managing the enterprise and new ways
of interacting with customers, suppliers and partners. A thorough
understanding of e-business is already unavoidable if you want to
be successful in any business area, and becoming more so.
This textbook is an ideal introduction to the subject with a
fresh perspective. Other textbooks focus on the technology that
makes e-business possible. This book yields a deeper understanding
of the strategic and operational changes that must be understood to
integrate e-business principles into your organisation.
Ideally structured to facilitate learning for undergraduates and
postgraduates, this textbook includes examples, chapter summaries,
self-assessment and discussion questions and tasks.
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