A very powerful, well-researched and thoughtful argument in support
of the ecological versus the economic way of thinking and acting.
Paul Nieuwenhuis is no 'Fachidiot' but sees clearly the bigger
picture. His book takes you on a fascinating journey through the
worlds of philosophy and ecology to an in-depth understanding of
the evolution of car manufacturing, its past and future. A
fascinating read even for a 'tree-hugger' and public transportation
fan like me.' - Georgios Kostakos, Independent Consultant on global
challenges and sustainability, governance and UN affairsIf we are
part of nature, then so is everything we make. This unique book
explores this notion using the example of the car, how it is made
and used and especially how we relate to it, with a view to
creating a more sustainable automobility. We have been trying to
make cars cleaner and more efficient, but has this really made them
more sustainable? This book argues, within the context of
sustainable consumption and production, that we should see the car
as a natural system, subject to natural laws and processes. As part
of this new perspective we need to change our attitude to cars,
building more durable relationships and co-evolving with them.
Revolutionary, perhaps; but if we get it right, this approach will
allow us to enjoy motoring - albeit in modified form - into the
future. The book draws on a range of disciplines, including
industrial ecology, engineering, philosophy, anthropology, consumer
psychology and object-oriented ontology, as well as providing
industry examples to support its innovative case. This
ground-breaking book will be of interest to academics of
sustainability, socio-technical transition, management of change,
engineering, biomimicry and business. It will also be of interest
to automotive consultancies and those working in the car and oil
industries. Paul Nieuwenhuis' innovative suggestions will certainly
be of interest to government workers in industry, business and the
environment, as well as various environmental NGOs. Contents: 1.
Introduction - A Natural History of the Car 2. The Problem with
Cars is... 3. What is Sustainability and what is Sustainable? 4.
The History of the Car and the History of Car Production 5. A
Changing Industry 6. Regulating the Car to Save our Environment;
Emptying the Ashtrays on the Titanic? 7. Supply Chains..., or
Loops, Tiers, Webs, or Flows? 8. Freedom to Tinker: The True
Ownership Model 9. Consumers: SCP and Sustainable Car Use; Learning
to Love your Car 10. How Does Change Happen? 11. The Ecological
Model of Business 12. Automotive Evolution - the Car of the Future;
a Future for the Car? 13. The Automotive Industry; an Ecosystem
Perspective 14. Making the Transition; Ecodiversity at the Sector
Level; Industry as Ecosystem 15. Concluding Remarks References
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