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Issues of Representation and Qualitative Marketing Research. Qualitative Market Research, Volume 6, Issue 3. (Electronic book text)
Pauline MaclaranThere are issues in the social sciences about how research is undertaken and the problems of representation of the consumer in market research. Complex topic but this e-book addresses the subject - two papers from an academic perspective and two papers which look at consumer research in the commercial world of advertising and market research. A great mix of theory and practice
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Product Description
There are issues in the social sciences about how research is undertaken and the problems of representation of the consumer in market research. Complex topic but this e-book addresses the subject - two papers from an academic perspective and two papers which look at consumer research in the commercial world of advertising and market research. A great mix of theory and practice
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Product Details
General
Imprint | Emerald Group Publishing Ltd |
Country of origin | United States |
Release date | 2003 |
Availability | We don't currently have any sources for this product. If you add this item to your wish list we will let you know when it becomes available. |
Authors | Pauline Maclaran |
Editors | Pauline Maclaran, Miriam Catterall, Lorna Stevens |
Format | Electronic book text |
Pages | 64 |
ISBN-13 | 978-1-280-51189-9 |
Barcode | 9781280511899 |
Categories | |
LSN | 1-280-51189-3 |
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