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Managing Business Marketing & Sales - An International Perspective (Paperback)
Per V. Jenster, Michael Hayes, David E. SmithThis book offers valuable perspectives on the current state of marketing concepts and techniques, plus managerial perspectives which also can provide guidance for the business success.
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Product Description
This book offers valuable perspectives on the current state of marketing concepts and techniques, plus managerial perspectives which also can provide guidance for the business success.
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Product Details
General
Imprint | Copenhagen Business School Press |
Country of origin | Denmark |
Release date | November 2005 |
Availability | Expected to ship within 12 - 17 working days |
Authors | Per V. Jenster, Michael Hayes, David E. Smith |
Dimensions | 230 x 155 x 20mm (L x W x T) |
Format | Paperback |
Pages | 287 |
ISBN-13 | 978-87-630-0147-2 |
Barcode | 9788763001472 |
Categories | |
LSN | 87-630-0147-0 |
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