Winning PR Tactics - Effective Techniques to Boost Your Sales (Paperback)

This book shows how to get the most out of PR, showing what it can achieve for a well-planned company. The book covers how to define objectives, work out a strategy and devise tactics from a toolkit of techniques available. It focuses on media relations and provides ideas and gimmicks successfully deployed by professionals. It is aimed at non-marketing and marketing managers seeking to get the best out of PR.