Integrated Brand Marketing and Measuring Returns (Electronic book text)



Asuccessful marketing managerneeds tobe able to use different media channels to reach specific audiences,and know through campaign research and evaluation, how the component parts of integrated brand marketing are working.This book explores this criteria.

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Product Description


Asuccessful marketing managerneeds tobe able to use different media channels to reach specific audiences,and know through campaign research and evaluation, how the component parts of integrated brand marketing are working.This book explores this criteria.

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Product Details

General

Imprint

Palgrave Macmillan

Country of origin

United States

Release date

July 2010

Availability

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Editors

Format

Electronic book text

Pages

200

ISBN-13

978-6612998898

Barcode

9786612998898

Categories

LSN

661299889X



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