Learn how to create value and gain loyal customers.
"Principles of Marketing "helps current and aspiring marketers master today's key marketing challenge: to create vibrant, interactive communities of consumers who make products and brands a part of their daily lives. Presenting fundamental marketing information within an innovative customer-value framework, the book helps readers understand how to create value and gain loyal customers.
The fifteenth edition has been thoroughly revised to reflect the major trends and forces impacting marketing in this era of customer value and high-tech customer relationships. Emphasizing the great role that technology plays in contemporary marketing, it's packed with new stories and examples illustrating how companies employ technology to gain competitive advantage--from traditional marketing all-stars such as P&G and McDonald's to new-age digital competitors such as Apple and Google.
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Learn how to create value and gain loyal customers.
"Principles of Marketing "helps current and aspiring marketers master today's key marketing challenge: to create vibrant, interactive communities of consumers who make products and brands a part of their daily lives. Presenting fundamental marketing information within an innovative customer-value framework, the book helps readers understand how to create value and gain loyal customers.
The fifteenth edition has been thoroughly revised to reflect the major trends and forces impacting marketing in this era of customer value and high-tech customer relationships. Emphasizing the great role that technology plays in contemporary marketing, it's packed with new stories and examples illustrating how companies employ technology to gain competitive advantage--from traditional marketing all-stars such as P&G and McDonald's to new-age digital competitors such as Apple and Google.
Imprint | Prentice Hall |
Country of origin | United States |
Release date | March 2013 |
Availability | Supplier out of stock. If you add this item to your wish list we will let you know when it becomes available. |
First published | 2014 |
Authors | Philip Kotler, Gary Armstrong |
Dimensions | 282 x 218 x 30mm (L x W x T) |
Format | Hardcover |
Pages | 734 |
Edition | 15th Revised edition |
ISBN-13 | 978-0-13-325541-6 |
Barcode | 9780133255416 |
Categories | |
LSN | 0-13-325541-7 |