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Principles of Marketing (Paperback, 5th Revised edition)
Philip Kotler, Gary ArmstrongThis text offers coverage of: finding competitive advantage and differentiating the marketing offer; global marketing; the impact of a united Europe in 1992; service marketing strategy; integrated direct marketing and database marketing; geodemographic segmentation; micromarketing; speed as strategy (turbomarketing); brand and category management; environmentalism and "green" marketing.
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Product Description
This text offers coverage of: finding competitive advantage and differentiating the marketing offer; global marketing; the impact of a united Europe in 1992; service marketing strategy; integrated direct marketing and database marketing; geodemographic segmentation; micromarketing; speed as strategy (turbomarketing); brand and category management; environmentalism and "green" marketing.
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Product Details
General
Imprint | Prentice Hall |
Country of origin | United Kingdom |
Release date | December 1990 |
Availability | We don't currently have any sources for this product. If you add this item to your wish list we will let you know when it becomes available. |
Authors | Philip Kotler, Gary Armstrong |
Revised by | Gary Armstrong |
Dimensions | 276 x 217mm (L x W) |
Format | Paperback |
Pages | 688 |
Edition | 5th Revised edition |
ISBN-13 | 978-0-13-721689-5 |
Barcode | 9780137216895 |
Categories | |
LSN | 0-13-721689-0 |
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