This work is an examination of borderless markets where national
boundaries are no longer the relevant criteria in making
international marketing, economic planning, and business decisions.
Understanding nonpolitical borders is especially important for
products and industries that are culture bound and those that
require local adaptation. Ethnic culture is one critical factor
that affects economic development, demographic behavior, and
general business policies around the world. Over 120,000 statistics
are provided for over 400 ethnic groups covering a number of
social, economic, and business variables. A significant review of
literature is also included.
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