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Books > Social sciences > Politics & government > Political structure & processes > Elections & referenda

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Campaign Communication and Political Marketing (Paperback, New) Loot Price: R554
Discovery Miles 5 540
You Save: R146 (21%)
Campaign Communication and Political Marketing (Paperback, New): Philippe J. Maarek

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Campaign Communication and Political Marketing (Paperback, New)

Philippe J. Maarek

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List price R700 Loot Price R554 Discovery Miles 5 540 You Save R146 (21%)

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Campaign Communication and Political Marketing is a comprehensive, internationalist study of the modern political campaign. It indexes and explains their integral components, strategies, and tactics. * Offers comparative analyses of campaigns from country to country * Covers topics such as advertising strategy, demography, the effect of campaign finance regulation on funding, and more * Draws on a variety of international case studies including the campaigns of Barack Obama and Nicolas Sarkozy * Analyses the impact of digital media and 24/7 news cycle on campaign conduct

General

Imprint: Wiley-Blackwell (an imprint of John Wiley & Sons Ltd)
Country of origin: United Kingdom
Release date: April 2011
First published: May 2011
Authors: Philippe J. Maarek
Dimensions: 242 x 174 x 16mm (L x W x T)
Format: Paperback
Pages: 284
Edition: New
ISBN-13: 978-1-4443-3235-3
Categories: Books > Reference & Interdisciplinary > Communication studies
Books > Social sciences > Politics & government
Books > Reference & Interdisciplinary > Communication studies > Media studies
Books > Social sciences > Politics & government > Political structure & processes
Books > Social sciences > Politics & government > Political structure & processes > Elections & referenda
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LSN: 1-4443-3235-X
Barcode: 9781444332353

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