Campaign Communication and Political Marketing is a comprehensive,
internationalist study of the modern political campaign. It indexes
and explains their integral components, strategies, and tactics. *
Offers comparative analyses of campaigns from country to country *
Covers topics such as advertising strategy, demography, the effect
of campaign finance regulation on funding, and more * Draws on a
variety of international case studies including the campaigns of
Barack Obama and Nicolas Sarkozy * Analyses the impact of digital
media and 24/7 news cycle on campaign conduct
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