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Aerospace Marketing Management - A Handbook for the Entire Value Chain (Hardcover, 2014 ed.) Loot Price: R1,434
Discovery Miles 14 340
Aerospace Marketing Management - A Handbook for the Entire Value Chain (Hardcover, 2014 ed.): Philippe Malaval, Christophe...

Aerospace Marketing Management - A Handbook for the Entire Value Chain (Hardcover, 2014 ed.)

Philippe Malaval, Christophe Benaroya, Jonathan Aflalo

Series: Management for Professionals

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Loot Price R1,434 Discovery Miles 14 340 | Repayment Terms: R133 pm x 12*

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This book presents an overall picture of both B2B and B2C marketing strategies, concepts and tools, in the aeronautics sector. This is a significant update to an earlier book successfully published in the nineties which was released in Europe, China, and the USA. It addresses the most recent trends such as Social Marketing and the internet, Customer Orientation, Project Marketing and Con current Engineering, Coopetition, and Extended Enterprise. Aerospace Marketing Management is the first marketing handbook richly illustrated with executive and expert inputs as well as examples from parts suppliers, aircraft builders, airlines, helicopter manufacturers, aeronautics service providers, airports, defence and military companies, and industrial integrators (tier-1, tier-2). This book is designed as a ready reference for professionals and graduates from both Engineering and Business Schools.

General

Imprint: Springer International Publishing AG
Country of origin: Switzerland
Series: Management for Professionals
Release date: October 2013
First published: 2014
Authors: Philippe Malaval • Christophe Benaroya • Jonathan Aflalo
Dimensions: 235 x 155 x 39mm (L x W x T)
Format: Hardcover
Pages: 590
Edition: 2014 ed.
ISBN-13: 978-3-319-01353-4
Categories: Books > Business & Economics > Business & management
Books > Professional & Technical > Energy technology & engineering
Books > Professional & Technical > Transport technology
Books > Business & Economics > Business & management > Management & management techniques
Books > Business & Economics > Business & management > Management of specific areas
Books > Business & Economics > Business & management > Sales & marketing
Books > Professional & Technical > Energy technology & engineering > Electrical engineering
Books > Professional & Technical > Transport technology > Aerospace & aviation technology
Books > Business & Economics > Business & management > Management & management techniques > Project management
Books > Business & Economics > Business & management > Management of specific areas > General
Books > Business & Economics > Business & management > Sales & marketing > General
Books > Professional & Technical > Energy technology & engineering > Electrical engineering > Power generation & distribution
Books > Professional & Technical > Transport technology > Aerospace & aviation technology > General
Books > Business & Economics > Promotions
LSN: 3-319-01353-X
Barcode: 9783319013534

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