Why do our headaches persist after we take a one-cent aspirin but disappear when we take a fifty-cent aspirin?
Why do we splurge on a lavish meal but cut coupons to save twenty-five cents on a can of soup?
When it comes to making decisions in our lives, we think we're making smart, rational choices. But are we?
In this newly revised and expanded edition of the groundbreaking New York Times bestseller, Dan Ariely refutes the common assumption that we behave in fundamentally rational ways. From drinking coffee to losing weight, from buying a car to choosing a romantic partner, we consistently overpay, underestimate, and procrastinate. Yet these misguided behaviors are neither random nor senseless. They're systematic and predictable--making us predictably irrational.
Or split into 4x interest-free payments of 25% on orders over R50
Learn more
Why do our headaches persist after we take a one-cent aspirin but disappear when we take a fifty-cent aspirin?
Why do we splurge on a lavish meal but cut coupons to save twenty-five cents on a can of soup?
When it comes to making decisions in our lives, we think we're making smart, rational choices. But are we?
In this newly revised and expanded edition of the groundbreaking New York Times bestseller, Dan Ariely refutes the common assumption that we behave in fundamentally rational ways. From drinking coffee to losing weight, from buying a car to choosing a romantic partner, we consistently overpay, underestimate, and procrastinate. Yet these misguided behaviors are neither random nor senseless. They're systematic and predictable--making us predictably irrational.
Imprint | HarperCollinsPublishers |
Country of origin | United States |
Release date | May 2010 |
Availability | Expected to ship within 12 - 17 working days |
First published | May 2010 |
Authors | Dan Ariely |
Dimensions | 205 x 134 x 23mm (L x W x T) |
Format | Paperback - Trade |
Pages | 349 |
Edition | Revised and Expanded ed. |
ISBN-13 | 978-0-06-135324-6 |
Barcode | 9780061353246 |
Categories | |
LSN | 0-06-135324-8 |