Topical issues including customer relationship management, supply chain management, the latest e-commerce models, and the current re-evaluation of dot-coms are just a few examples the authors use to connect marketing to students' personal lives. The latest edition also features a new design and additional photos, providing a fresh contemporary look and feel to the text.
Topical issues including customer relationship management, supply chain management, the latest e-commerce models, and the current re-evaluation of dot-coms are just a few examples the authors use to connect marketing to students' personal lives. The latest edition also features a new design and additional photos, providing a fresh contemporary look and feel to the text.
Imprint | Houghton Mifflin |
Country of origin | United States |
Release date | March 2006 |
Availability | We don't currently have any sources for this product. If you add this item to your wish list we will let you know when it becomes available. |
Authors | Pride |
Format | Electronic book text |
Edition | 13th ed. |
ISBN-13 | 978-0-618-70783-6 |
Barcode | 9780618707836 |
Categories | |
LSN | 0-618-70783-2 |