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Principles Of Marketing (Paperback, 2nd Edition)
Principles of Marketing is a streamlined textbook which covers the basic concepts of marketing in a practical manner. Students are encouraged to develop real marketing skills with the aid of useful tools in the textbook and online.
The new edition will expand on the South African focus with local examples and case studies. There is also additional information on the South African consumer, ethical practices in marketing, and an emphasis on communicating customer value.
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Product Description
Principles of Marketing is a streamlined textbook which covers the basic concepts of marketing in a practical manner. Students are encouraged to develop real marketing skills with the aid of useful tools in the textbook and online.
The new edition will expand on the South African focus with local examples and case studies. There is also additional information on the South African consumer, ethical practices in marketing, and an emphasis on communicating customer value.
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Product Details
General
Imprint | Oxford UniversityPress |
Release date | November 2023 |
Availability | Expected to ship within 10 - 14 working days |
Dimensions | 239 x 168 x 23mm (L x W x T) |
Format | Paperback |
Pages | 415 |
Edition | 2nd Edition |
ISBN-13 | 978-0-19-073258-5 |
Barcode | 9780190732585 |
Categories | |
LSN | 0-19-073258-X |
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