The new edition will expand on the South African focus with local examples and case studies. There is also additional information on the South African consumer, ethical practices in marketing, and an emphasis on communicating customer value.
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The new edition will expand on the South African focus with local examples and case studies. There is also additional information on the South African consumer, ethical practices in marketing, and an emphasis on communicating customer value.
Imprint | Oxford UniversityPress |
Release date | November 2023 |
Availability | Expected to ship within 6 - 10 working days |
Dimensions | 239 x 168 x 23mm (L x W x T) |
Format | Paperback |
Pages | 415 |
Edition | 2nd Edition |
ISBN-13 | 978-0-19-073258-5 |
Barcode | 9780190732585 |
Categories | |
LSN | 0-19-073258-X |