The mission of this book is to help web developers create web sites that rank well with the major search engines, and to teach search engine marketers how to use technology to their advantage. We assert that neither marketing nor IT can exist in a vacuum, and it is essential that they not see themselves as opposing forces in an organization. They "must" work together. This book aims to educate both sides in that regard.
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The mission of this book is to help web developers create web sites that rank well with the major search engines, and to teach search engine marketers how to use technology to their advantage. We assert that neither marketing nor IT can exist in a vacuum, and it is essential that they not see themselves as opposing forces in an organization. They "must" work together. This book aims to educate both sides in that regard.
Imprint | Wrox Press |
Country of origin | United States |
Release date | April 2007 |
Availability | Supplier out of stock. If you add this item to your wish list we will let you know when it becomes available. |
First published | April 2007 |
Authors | Cristian Darie, Jaimie Sirovich |
Dimensions | 233 x 187 x 21mm (L x W x T) |
Format | Paperback |
Pages | 360 |
ISBN-13 | 978-0-470-10092-9 |
Barcode | 9780470100929 |
Categories | |
LSN | 0-470-10092-3 |