The rapid growth of promotional material through the internet, social media, and entertainment culture has created consumers who are seeking out their own information to guide their purchasing decisions.
"
Promotional Culture and Convergence" analyses the environments necessary for creating a culture of collaboration with consumers, and critically engages with key areas of contemporary promotional development, including:
Ten contributions from leading theorists on contemporary promotional culture presents an indispensable guide to this creative and dynamic field and include detailed historical analysis, in-depth case studies and global examples of promotion through TV, magazines, newspapers and cinema.
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The rapid growth of promotional material through the internet, social media, and entertainment culture has created consumers who are seeking out their own information to guide their purchasing decisions.
"
Promotional Culture and Convergence" analyses the environments necessary for creating a culture of collaboration with consumers, and critically engages with key areas of contemporary promotional development, including:
Ten contributions from leading theorists on contemporary promotional culture presents an indispensable guide to this creative and dynamic field and include detailed historical analysis, in-depth case studies and global examples of promotion through TV, magazines, newspapers and cinema.
Imprint | Routledge |
Country of origin | United Kingdom |
Release date | April 2013 |
Availability | Expected to ship within 12 - 17 working days |
First published | 2013 |
Authors | Helen Powell |
Dimensions | 234 x 156 x 19mm (L x W x T) |
Format | Hardcover - Cloth over boards |
Pages | 246 |
Edition | New |
ISBN-13 | 978-0-415-67279-5 |
Barcode | 9780415672795 |
Categories | |
LSN | 0-415-67279-1 |