Public Relations: Theory & Practice (2nd edition) focuses on what Public Relations is about, its role in the total marketing effort, and the differences between advertising, marketing and PR.
Features that set this book apart from the competition include the following:
Or split into 4x interest-free payments of 25% on orders over R50
Learn more
Public Relations: Theory & Practice (2nd edition) focuses on what Public Relations is about, its role in the total marketing effort, and the differences between advertising, marketing and PR.
Features that set this book apart from the competition include the following:
Imprint | Juta Legal and Academic Publishers |
Country of origin | South Africa |
Release date | December 2017 |
Availability | Supplier out of stock. If you add this item to your wish list we will let you know when it becomes available. |
Authors | L. Fourie, M C Cant |
Dimensions | 250 x 170 x 20mm (L x W x T) |
Format | Paperback |
Pages | 288 |
Edition | 2nd edition |
ISBN-13 | 978-1-4851-2521-1 |
Barcode | 9781485125211 |
Categories | |
LSN | 1-4851-2521-9 |