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Marketing the Populist Politician - The Demotic Democrat (Hardcover) Loot Price: R1,941
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Marketing the Populist Politician - The Demotic Democrat (Hardcover): R. Busby

Marketing the Populist Politician - The Demotic Democrat (Hardcover)

R. Busby

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List price R2,174 Loot Price R1,941 Discovery Miles 19 410 | Repayment Terms: R177 pm x 12* You Save R233 (11%)

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Images of political leaders as everyday figures, involved in commonplace activities, now form an increasingly important aspect of electoral presentation. This text examines how and why selected political figures have embraced a populist agenda in a social context and addresses the scope and limitations of such an approach in the US and the UK.

General

Imprint: Palgrave Macmillan
Country of origin: United Kingdom
Release date: August 2009
First published: 2009
Authors: R. Busby
Dimensions: 216 x 140 x 15mm (L x W x T)
Format: Hardcover
Pages: 232
ISBN-13: 978-0-230-52227-5
Categories: Books > Social sciences > Politics & government > Political science & theory
Books > Social sciences > Politics & government > Comparative politics
Books > Social sciences > Politics & government > Political structure & processes > Elections & referenda
Books > Social sciences > Politics & government > Political structure & processes > Political leaders & leadership
Books > Business & Economics > Business & management > Sales & marketing > Public relations
LSN: 0-230-52227-0
Barcode: 9780230522275

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