Marketing iPhone Apps - Getting Your App into Users' Hands (Paperback)

How do you get people to buy your iPhone app once the iTunes App Store has approved it? Software developers are not marketers, and yet thousands of them merchandise and sell their iPhone apps alongside more than 100,000 others in the App Store, perhaps the most influential marketplace of the decade. In this book, marketing expert Rana Sobhany walks you through the fundamentals of iPhone app marketing, including how to understand your audience and the best ways to communicate with them effectively. Whether you're an indie iPhone developer, an agency building iPhone apps for clients, an entrepreneur exploring mobile apps as a business opportunity, or a marketer interested in the mobile space, "Marketing iPhone Apps" is the definitive guide to finding success in the App Store. Learn how to position your app before you sell it. Create a marketing program and develop promotional materials. Identify your audience and figure out how to reach them. Understand the importance of metrics and market research. Revisit your marketing plan regularly to reinvigorate sales.