The Personal Trainer's Handbook - Manage Your Business, Know Your Clients (Paperback)

The Personal Trainer's Handbook is a one-stop practical reference guide to the day-to-day running of a personal training business, covering: essential business skills - how to target your market, insurance, finances, marketing personal development - fitness and safety, looking after yourself, managing the work/life balance how to deal with clients - managing the first meeting, creating the right programme, typical client groups, considerations for special client groups such as diabetics, pregnant women and so on reference material - sample forms that the reader can use, useful websites, professional bodies.