In today's world of galloping change, adjustment and anticipation have become ever more vital for retail operations. Many retailers have successfully anticipated change, while others have simply become relics of retailing history. Facing intense environmental competition, different types of retail institutions, whether a mass merchandiser or a hotel, find themselves confronting different types of challenges. The stories of a spectrum of retailers highlight the variables necessary for duplicating success and avoiding failure. This timely work provides a starting point for understanding the complexities and interrelationships in retail management.
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In today's world of galloping change, adjustment and anticipation have become ever more vital for retail operations. Many retailers have successfully anticipated change, while others have simply become relics of retailing history. Facing intense environmental competition, different types of retail institutions, whether a mass merchandiser or a hotel, find themselves confronting different types of challenges. The stories of a spectrum of retailers highlight the variables necessary for duplicating success and avoiding failure. This timely work provides a starting point for understanding the complexities and interrelationships in retail management.
Imprint | Praeger Publishers Inc |
Country of origin | United States |
Release date | November 1995 |
Availability | Expected to ship within 10 - 15 working days |
First published | November 1995 |
Authors | Alan J. Greco, Ronald D. Michman |
Dimensions | 229 x 152 x 19mm (L x W x T) |
Format | Hardcover |
Pages | 280 |
ISBN-13 | 978-0-89930-869-2 |
Barcode | 9780899308692 |
Categories | |
LSN | 0-89930-869-4 |