Strategic Management of a Small Business (Paperback)

This volume, aimed at those running small- to medium-sized businesses, sets out to demystify strategic management while highlighting its wide-ranging practical and essential applications. Containing case studies and examples, this work introduces readers to key strategic management concepts and gives guidelines to their practice. This book is written for the South African market and should be of use to entrepreneurs at every level of economic enterprise. This volume is part of series which is accessible to those whose mother-tongue is English, and to those learning English as a second language. Study objectives for each chapter list specific outcomes; tables and diagrams reinforce learning, and cartoons inject instructive humour; and each chapter closes with a summary and self-evaluation exercise, integrating knowldge and practice.