Twenty-Five Ways to Improve Sales and Profits without Spending an Extra Dime on Advertising (Paperback)

Not everyone has a large advertising budget to throw at their product or service. In fact most businesses don't, but they must find ways to market their product or service effectively and profitably. The author suggests that just about every business has hidden marketing assets that can be tapped and that strategies can be developed to use people in the organization to develop and use these assets successfully.