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Marketing Management (Hardcover)
Richard P. Bagozzi, Jose Antonio Rosa, Francisco F. Coronel, Kirti S. Celly, U.C. IrvineThis work emphasizes how marketing as an overall philosophy contributes to sound decision making. It integrates scholarly research with industry practice.
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Product Description
This work emphasizes how marketing as an overall philosophy contributes to sound decision making. It integrates scholarly research with industry practice.
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Product Details
General
Imprint | Prentice Hall |
Country of origin | United States |
Release date | 1998 |
Availability | We don't currently have any sources for this product. If you add this item to your wish list we will let you know when it becomes available. |
Authors | Richard P. Bagozzi, Jose Antonio Rosa, Francisco F. Coronel, Kirti S. Celly, U.C. Irvine |
Dimensions | 235 x 178 x 36mm (L x W x T) |
Format | Hardcover |
Pages | 800 |
ISBN-13 | 978-0-02-305162-3 |
Barcode | 9780023051623 |
Categories | |
LSN | 0-02-305162-0 |
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