0
Your cart

Your cart is empty

Books > Business & Economics > Economics

Buy Now

The Choice Factory - 25 behavioural biases that influence what we buy (Paperback) Loot Price: R279
Discovery Miles 2 790
You Save: R70 (20%)
The Choice Factory - 25 behavioural biases that influence what we buy (Paperback): Richard Shotton
The Choice Factory - 25 behavioural biases that influence what we buy (Paperback): Richard Shotton

Share your images

The Choice Factory - 25 behavioural biases that influence what we buy (Paperback)

Richard Shotton

 (sign in to rate)
List price R349 Loot Price R279 Discovery Miles 2 790 You Save R70 (20%)

Bookmark and Share

Expected dispatch within 7 - 12 working days

Before you can influence decisions, you need to understand what drives them. In The Choice Factory, Richard Shotton sets out to help you learn. By observing a typical day of decision-making, from trivial food choices to significant work-place moves, he investigates how our behaviour is shaped by psychological shortcuts. With a clear focus on the marketing potential of knowing what makes us tick, Shotton has drawn on evidence from academia, real-life ad campaigns and his own original research. The Choice Factory is written in an entertaining and highly-accessible format, with 25 short chapters, each addressing a cognitive bias and outlining simple ways to apply it to your own marketing challenges. Supporting his discussion, Shotton adds insights from new interviews with some of the smartest thinkers in advertising, including Rory Sutherland, Lucy Jameson and Mark Earls. From priming to the pratfall effect, charm pricing to the curse of knowledge, the science of behavioural economics has never been easier to apply to marketing. The Choice Factory is the new advertising essential.

General

Imprint: Harriman House Publishing
Country of origin: United Kingdom
Release date: February 2018
Authors: Richard Shotton
Dimensions: 216 x 141 x 17mm (L x W x T)
Format: Paperback
Pages: 220
ISBN-13: 978-0-85719-609-5
Barcode: 9780857196095
Categories: Books > Business & Economics > Economics
Books > Business & Economics > Economics > General
Promotions
Books > Social sciences > Psychology > Philosophy & theory of psychology > Behavioural theory (Behaviourism)
LSN: 0-85719-609-X

Is the information for this product incomplete, wrong or inappropriate? Let us know about it.

Does this product have an incorrect or missing image? Send us a new image.

Is this product missing categories? Add more categories.

Review This Product

No reviews yet - be the first to create one!

Loyalty partners