The Fundamentals of Fashion Design (Electronic book text)

The Fundamentals of Fashion Design (second edition) provides a comprehensive, stylish and contemporary introduction to the fundamental principles of fashion design. It offers a fully illustrated introduction to the key elements of fashion design, from the initial concept of a fashion idea to realising it in 3D form.New case studies featuring contemporary designers contextualise the ideas explored within the book and offer key insights into working - and succeeding - in the fashion industry.A range of design exercises helps readers to discover new techniques. This title inspires readers to succeed at what they are best at - designing clothes.