Risk Communication - A Handbook for Communicating Environmental, Safety, and Health Risks (Paperback, 2nd edition)

As penalties for corporate and personal risk increase communicating risk-related information can be a daunting challenge. Communication must be targeted, understandable, and effective without inadvertently provoking hostility and mistrust. Risk Communication, a handbook of strategies and guidance for conveying risk information effectively, has proven a valuable resource. In this second edition, readers get the latest updates on pertinent topics--including current laws, approaches, computer applications, stakeholder participation methods, and methods to evaluate effectiveness. All-new sections explain how to work with the media and represent risks pictorially. The book has been praised by readers for its "pragmatic and unpretentious" advice as well as its "excellent and thorough" coverage. The Society for Risk Analysis's Risk Communication Specialty Group rated the book in its top five "must read" publications for industry risk communication practitioners. Contents: Approaches to Communicating Risk, Laws that Mandate Risk Communication, Constraints to Effective Risk Communication, Ethical Issues, Principles of Risk Communicating, Determining Purpose and Objectives, Analyze Your Audience, Determine the Appropriate Methods, Set a Schedule, Develop a Communication Plan, Informational Materials, Pictorial Representation of Risk, Face-to-Face Communication, Working with the Media