"Know Your Customer" incorporates newer approaches to customer value measurement into an new, integrated information process called customer value determination, basing satisfaction measurement on the concept of value. Every step of customer value determination is discussed in depth, with guides to both qualitative and quantitative measurement techniques. The book also discusses applications of customer value determination to decisions across the entire organization, ranging from strategic to tactical.
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"Know Your Customer" incorporates newer approaches to customer value measurement into an new, integrated information process called customer value determination, basing satisfaction measurement on the concept of value. Every step of customer value determination is discussed in depth, with guides to both qualitative and quantitative measurement techniques. The book also discusses applications of customer value determination to decisions across the entire organization, ranging from strategic to tactical.
Imprint | Blackwell Publishers |
Country of origin | United Kingdom |
Release date | April 1996 |
Availability | Expected to ship within 7 - 13 working days |
First published | June 1996 |
Authors | R.B. Woodruff |
Dimensions | 218 x 150 x 20mm (L x W x T) |
Format | Paperback |
Pages | 360 |
Edition | New |
ISBN-13 | 978-1-55786-553-3 |
Barcode | 9781557865533 |
Categories | |
LSN | 1-55786-553-1 |