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Books > Business & Economics > Business & management > Sales & marketing > Public relations

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Marketing the Populist Politician - The Demotic Democrat (Hardcover) Loot Price: R1,683
Discovery Miles 16 830
You Save: R208 (11%)
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Marketing the Populist Politician - The Demotic Democrat (Hardcover): Robert Busby

Marketing the Populist Politician - The Demotic Democrat (Hardcover)

Robert Busby

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List price R1,891 Loot Price R1,683 Discovery Miles 16 830 | Repayment Terms: R155 pm x 12* You Save R208 (11%)

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Images of political leaders as everyday figures, involved in commonplace activities, now form an increasingly important aspect of electoral presentation. This text examines how and why selected political figures have embraced a populist agenda in a social context and addresses the scope and limitations of such an approach in the US and the UK.

General

Imprint: Palgrave Macmillan
Country of origin: United Kingdom
Release date: August 2009
First published: 2009
Authors: Robert Busby
Dimensions: 216 x 140 x 15mm (L x W x T)
Format: Hardcover
Pages: 232
ISBN-13: 978-0-230-52227-5
Categories: Books > Social sciences > Politics & government
Books > Business & Economics > Business & management
Books > Social sciences > Politics & government > Political science & theory
Books > Social sciences > Politics & government > Comparative politics
Books > Social sciences > Politics & government > Political structure & processes
Books > Business & Economics > Business & management > Sales & marketing
Books > Social sciences > Politics & government > Political structure & processes > Elections & referenda
Books > Social sciences > Politics & government > Political structure & processes > Political leaders & leadership
Books > Business & Economics > Business & management > Sales & marketing > Public relations
Books > Business & Economics > Promotions
LSN: 0-230-52227-0
Barcode: 9780230522275

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