Entrepreneurs Toolkit (Paperback)

With your head buzzing with innovative and creative ideas - welcome to the entrepreneur's world of spotting opportunities, networking and setting up new ventures. These desirable traits are increasingly seen as the difference between proactive companies growing and creating wealth, and reactive companies resisting change and 'hanging-in there' hoping to avoid the scrap heap. Entrepreneurs are increasingly being acknowledged by Governments as the driving force behind innovative change and job creation. In our deregulated and competitive world the small business entrepreneur can now compete on a level playing field with large corporations - it used to be 'the big eat the small' but now it is 'the fast assassinate the slow'. Business schools have responded to the demand for entrepreneurs by including entrepreneurship and business enterprise modules in many of their courses. The rationale being that when students graduate they can use these entrepreneurial skills to help establish their careers. With the wave of entrepreneurship growing I realised there was an opportunity to write a series of books which focused on the entrepreneur's tools and techniques, their application, and the entrepreneur's behaviour and traits. This entrepreneurs toolkit - which focuses on the tools and techniques the entrepreneur can use to identify opportunities, test the market, raise finance, and grow the business. One of the unique features of entrepreneur toolkit is that it uses plenty of diagrams to visually present the entrepreneurial business environment. This makes it much easier and quicker for the reader to assimilate the concepts. Two of these graphically presented concepts are - Entrepreneurship body of knowledge which is presented as a structured breakdown; entrepreneurial spiral which is a novel way of showing the logical relationship between the management topics.