Communication Goldmine (Paperback)

Most businesses today are haemorrhaging money through the way they communicate, so they are sitting on a potential goldmine. In easy-to-follow steps, this intriguing new book explains how and why the money is going to waste and what a communication professional (writer, editor, communication manager or account director) can do about it. Communication professionals invariably have to deal with senior managers who cannot identify what they want to say in the first place, approval groups who keep correcting each other's corrections, and employees who continually complain of communication overload (and that they are not being kept informed). Whatever the problem, this book demonstrates where traditional thinking is falling down. It provides radical new methods for identifying and fulfilling business communication needs, enabling professionals to raise their game and their confidence, and improve business results exponentially. It will be invaluable to communication professionals and worth a fortune to the people who pay them.