Plan a successful marketing campaign and move your business forward with this fully updated edition of an established bestseller. Packed with practical advice from a team of industry experts, this readable guide features all the latest tools and techniques to help you connect with new customers and retain existing ones. From choosing the right strategy and preparing a marketing plan, to igniting your imagination and producing compelling advertising, you'll be creating a buzz and increasing profits in no time.
Plan a successful marketing campaign and move your business forward with this fully updated edition of an established bestseller. Packed with practical advice from a team of industry experts, this readable guide features all the latest tools and techniques to help you connect with new customers and retain existing ones. From choosing the right strategy and preparing a marketing plan, to igniting your imagination and producing compelling advertising, you'll be creating a buzz and increasing profits in no time.
Imprint | John Wiley & Sons |
Country of origin | United States |
Release date | May 2012 |
Availability | We don't currently have any sources for this product. If you add this item to your wish list we will let you know when it becomes available. |
First published | 2012 |
Authors | Ruth Mortimer, Gregory Brooks, Craig Smith, Alexander Hiam |
Format | Electronic book text |
Pages | 424 |
Edition | 3rd Edition, UK Edition |
ISBN-13 | 978-1-119-96649-4 |
Barcode | 9781119966494 |
Categories | |
LSN | 1-119-96649-3 |