To Beijing and Beyond - Strategies for Multinational Corporations to Succeed in China (Hardcover, New)

Almost every China-centric story in leading business or political publications uses imagery and stereotypes from China's communist past. As a result, most of the multinational corporations in or entering China, although attracted by the multi-billion dollar market opportunity, exhibit a fundamental lack of trust towards the Chinese system based on old-fashioned prejudices. To Beijing and Beyond celebrates how China has evolved through the years and what this will mean for the future. In this unique, inside-out view, Sharma shows how a developing country is working towards a superior standard of livelihood for its people, highlighting a side of China that is often overlooked internationally. This book will change the "China-conversation" from one that is largely driven by ideology to one that focuses on progress and development. To Beijing and Beyond sheds light on China's wider development achievements, goals, and challenges. By analyzing what the outcomes could be it portrays how the China model is different and equally, if not more, effective than its western counterparts. Sharma tells a story of China's global development filled with facts, figures, anecdotes, and stories to guide MNCs through the misunderstandings and confusion surrounding China in this compelling yet practical book. Full of advice for multi-national corporations operating in China or planning to enter this country, the book presents a new paradigm to think about business in China.