Beating the Odds - 10 Smart Steps to Small Business Success (Paperback)

In the real business world, where money is tight and the rules of the game are loose, it's "street smarts" that will determine whether a new business is a success or failure. "Beating The Odds" is a guide to funding and running a new or in-the-works small business. Using his own experience with successful start-ups, the author provides tried-and-true techniques for business survival. The book presents a 10-step program that shows how to set goals, create a business plan with a realistic foundation, devise a detailed marketing plan and obtain financing. "Beating The Odds" also contains examples, do-it-yourself exercises and worksheets.