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Which Ad Pulled Best? (Paperback, 10th Revised edition)
Scott C. PurvisWhich Ad Pulled Best? 10/e is a brief workbook that serves as a supplement for the Principles of Marketing and Advertising courses. It provides the opportunity for professors to demonstrate, and students to apply, concepts to analyze what makes effective advertising. The book consists of 80 recent ads, divided into 40 pairs. Students apply marketing and advertising concepts and critical thinking skills to decide the effectiveness of each ad pair and then decide which ad indeed pulled best. T
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Product Description
Which Ad Pulled Best? 10/e is a brief workbook that serves as a supplement for the Principles of Marketing and Advertising courses. It provides the opportunity for professors to demonstrate, and students to apply, concepts to analyze what makes effective advertising. The book consists of 80 recent ads, divided into 40 pairs. Students apply marketing and advertising concepts and critical thinking skills to decide the effectiveness of each ad pair and then decide which ad indeed pulled best. T
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Product Details
General
Imprint | McGraw-Hill Higher Education |
Country of origin | United States |
Release date | November 2010 |
Availability | Supplier out of stock. If you add this item to your wish list we will let you know when it becomes available. |
First published | 2011 |
Authors | Scott C. Purvis |
Dimensions | 271 x 213 x 5mm (L x W x T) |
Format | Paperback |
Pages | 96 |
Edition | 10th Revised edition |
ISBN-13 | 978-0-07-811207-2 |
Barcode | 9780078112072 |
Categories | |
LSN | 0-07-811207-9 |
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