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Madison and Vine - Why the Entertainment and Advertising Industries Must Converge to Survive (Paperback, Ed) Loot Price: R336
Discovery Miles 3 360
You Save: R75 (18%)
Madison and  Vine - Why the Entertainment and Advertising Industries Must Converge to Survive (Paperback, Ed): Scott Donaton

Madison and Vine - Why the Entertainment and Advertising Industries Must Converge to Survive (Paperback, Ed)

Scott Donaton

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List price R411 Loot Price R336 Discovery Miles 3 360 You Save R75 (18%)

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The inside scoop on innovations and relationships that are revolutionizing the industry. .

From the sharp decline in CD sales to the fragmentation of network TV audiences, the business models of the entertainment and advertising industries are showing severe cracks. "Advertising Age" editor Scott Donaton explains why these industries must converge to survive, overcoming hurdles and creating business models that attract today's consumer.. .

PRAISE FOR "MADISON And VINE," .

"A superb analysis of the intersection of Madison and Vine. This convergence is the future financial model of the entertainment and advertising industries."--Mark Burnett, Creator/Executive Producer of "The Apprentice" and "Survivor," .

"Scott Donaton [has] written the definitive book about the mutual benefit that happens when filmmakers and marketers collaborate."--Harvey Weinstein, President, Miramax Films Corp.. .

"Scott Donaton does more than lay out a road map of the future. A word to those who want some action in this crazily converging technocentric world: read this book or be left behind."--Stanley Bing, bestselling author of "What Would Machiavelli Do" and "Fortune" magazine columnist. .

"Unique and insightful, Scott provides an insider's look into the evolving business models of entertainment and advertising."--Donny Deutsch, Chairman and CEO, Deutsch Inc..

General

Imprint: McGraw-Hill Professional
Country of origin: United States
Release date: March 2008
First published: 2006
Authors: Scott Donaton
Dimensions: 203 x 127 x 11mm (L x W x T)
Format: Paperback - Trade
Pages: 224
Edition: Ed
ISBN-13: 978-0-07-146216-7
Categories: Books > Business & Economics > Business & management
Books > Business & Economics > Industry & industrial studies
Books > Business & Economics > Business & management > Sales & marketing
Books > Business & Economics > Industry & industrial studies > Media, information & communication industries
Books > Business & Economics > Business & management > Sales & marketing > General
Books > Business & Economics > Industry & industrial studies > Media, information & communication industries > General
Promotions
Books > Business & Economics > Promotions
LSN: 0-07-146216-3
Barcode: 9780071462167

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