The inside scoop on innovations and relationships that are
revolutionizing the industry. .
From the sharp decline in CD sales to the fragmentation of
network TV audiences, the business models of the entertainment and
advertising industries are showing severe cracks. "Advertising Age"
editor Scott Donaton explains why these industries must converge to
survive, overcoming hurdles and creating business models that
attract today's consumer.. .
PRAISE FOR "MADISON And VINE," .
"A superb analysis of the intersection of Madison and Vine. This
convergence is the future financial model of the entertainment and
advertising industries."--Mark Burnett, Creator/Executive Producer
of "The Apprentice" and "Survivor," .
"Scott Donaton [has] written the definitive book about the
mutual benefit that happens when filmmakers and marketers
collaborate."--Harvey Weinstein, President, Miramax Films Corp..
"Scott Donaton does more than lay out a road map of the future.
A word to those who want some action in this crazily converging
technocentric world: read this book or be left behind."--Stanley
Bing, bestselling author of "What Would Machiavelli Do" and
"Fortune" magazine columnist. .
"Unique and insightful, Scott provides an insider's look into
the evolving business models of entertainment and
advertising."--Donny Deutsch, Chairman and CEO, Deutsch Inc..
Is the information for this product incomplete, wrong or inappropriate?
Let us know about it.
Does this product have an incorrect or missing image?
Send us a new image.
Is this product missing categories?
Add more categories.
Review This Product
No reviews yet - be the first to create one!