Search Marketing Strategies - A Marketer's Guide to Objective-Driven Success from Search Engines (Hardcover)


Search Marketing Strategies focuses on how to make the most from the search engine industry. Concentrating on the strategic element rather than the procedural approach, the author demonstrates how to adapt the tactical techniques, such as paid search, site side optimization and analytics packages, into search strategies in order to achieve marketing or corporate objectives such as branding, sales and customer acquisition.

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Product Description

Search Marketing Strategies focuses on how to make the most from the search engine industry. Concentrating on the strategic element rather than the procedural approach, the author demonstrates how to adapt the tactical techniques, such as paid search, site side optimization and analytics packages, into search strategies in order to achieve marketing or corporate objectives such as branding, sales and customer acquisition.

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Product Details

General

Imprint

Routledge

Country of origin

United Kingdom

Release date

July 2017

Availability

Expected to ship within 12 - 17 working days

First published

2006

Authors

Dimensions

234 x 156mm (L x W)

Format

Hardcover

Pages

236

ISBN-13

978-1-138-44121-7

Barcode

9781138441217

Categories

LSN

1-138-44121-X



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