Color Now - Color Combinations for Commercial Design (Hardcover)

Few things can catch the eye like an expertly chosen color scheme. Whether choosing colors to represent a single product or an entire brand, a strong knowledge of how to select and manipulate color is a must for designers who want to make an impression. Enter Color Now, a comprehensive guide to all aspects of working with color in design. In four sections, designers will learn the basics of the physics of light and color, the psychology behind the ways humans react to color schemes, CMYK versus RGB, and the principles of color theory. A wide selection of detachable color chips make mixing and matching color palettes in different settings and lighting situations easier than ever, and a broad survey of products and brands renowned for their use of color provides ample inspiration to jumpstart the creative process.