Getting Innovation Right - How Leaders Leverage Inflection Points to Drive Success (Hardcover, New)

Real-world strategies for uncovering potential and capitalizing on opportunity

Innovation is worth little unless it generates lasting success, and gaining measurable results from new ideas requires more than creative risk-taking. Successful innovation demands a tactical approach, and "Getting Innovation Right" reveals how your company can secure real traction and growth in the marketplace. With Seth Kahan's outcome-based approach, based on his experience leading innovation initiatives at a diverse range of organizations, you will identify the inflection points that generate market opportunities for your company and leverage the best techniques for securing a foothold in a lucrative new space.Offers a framework of 7 key activities for results-driven innovation, from intelligence-gathering through executionGoes beyond abstract advice to offer hands-on approaches that are relevant and applicable in any organizationThe companion and follow-up to Seth Kahan's bestselling first book, "Getting Change Right" and FastCompany.com blog "Leading Change"

Grounded in market-based reality, "Getting Innovation Right" is an indispensable resource for leaders looking to drive results and move in fresh directions.