Library and Information Service(LIS) professionals have served as intermediaries in the process of finding and disseminating existing information for a very long time. That role is, mainly due to technology and the products that make use of technology, rapidly and continuously changing. LIS professionals therefore have to ensure that they truly add value to the research process and when they become aware of the fact that their services and products are not being used, the matter needs investigation.
This study covers some of the issues relating to marketing tools and strategies that can be used to attract non-users of LIS and the associated products.
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Library and Information Service(LIS) professionals have served as intermediaries in the process of finding and disseminating existing information for a very long time. That role is, mainly due to technology and the products that make use of technology, rapidly and continuously changing. LIS professionals therefore have to ensure that they truly add value to the research process and when they become aware of the fact that their services and products are not being used, the matter needs investigation.
This study covers some of the issues relating to marketing tools and strategies that can be used to attract non-users of LIS and the associated products.
Imprint | Lambert Academic Publishing |
Country of origin | United States |
Release date | June 2013 |
Availability | Expected to ship within 10 - 15 working days |
First published | June 2013 |
Authors | Shamila Ramjawan |
Dimensions | 229 x 152 x 9mm (L x W x T) |
Format | Paperback - Trade |
Pages | 156 |
ISBN-13 | 978-3-8484-1607-3 |
Barcode | 9783848416073 |
Categories | |
LSN | 3-8484-1607-7 |