This is the eBook version of the printed book. If the print book includes a CD-ROM, this content is not included within the eBook version.This book delivers a proactive approach to building an effective Web site that is search engine friendly and will result in better search rankings. It outlines the steps needed to bridge the gap between a Google search and a Web site, and also improve the users' experience once they get to the site. By understanding the wide variety of information-seeking strategies and the individual behaviors associated with them, this book helps information architects, Web designers/developers, SEOs/SEMs, and usability professionals build better interfaces and functionality into Web sites. Creating a satisfying user experience is the key to maximizing search effectiveness and getting conversions.
This is the eBook version of the printed book. If the print book includes a CD-ROM, this content is not included within the eBook version.This book delivers a proactive approach to building an effective Web site that is search engine friendly and will result in better search rankings. It outlines the steps needed to bridge the gap between a Google search and a Web site, and also improve the users' experience once they get to the site. By understanding the wide variety of information-seeking strategies and the individual behaviors associated with them, this book helps information architects, Web designers/developers, SEOs/SEMs, and usability professionals build better interfaces and functionality into Web sites. Creating a satisfying user experience is the key to maximizing search effectiveness and getting conversions.
Imprint | New Riders Publishing |
Country of origin | United States |
Release date | March 2009 |
Availability | We don't currently have any sources for this product. If you add this item to your wish list we will let you know when it becomes available. |
Authors | Shari Thurow, Nick Musica |
Format | Electronic book text - Windows |
Pages | 208 |
ISBN-13 | 978-0-321-63724-6 |
Barcode | 9780321637246 |
Categories | |
LSN | 0-321-63724-0 |